About

Rooted in nuance rather than convention, Dara Hamarneh speaks to those who see beyond borders, to those who connect through aesthetics rather than definitions. The brand reinterprets heritage through subtle details: the color of sand, the warmth of a mother’s timeless wardrobe, and the tradition of preserving pieces for generations to come.

Dara Hamarneh founded her eponymous brand in 2019, born from a feeling of belonging everywhere and nowhere at once. From hearing, “You don’t look Arab,” to, “From your accent, I can tell you’re Jordanian,” Dara grew up between cultures and identities. Amman is home, yet so is the world: a sentiment that lies at the heart of the brand.

Each creation reflects a modern take on enduring beauty, whether inspired by a sunrise over Amman’s beige skyline, the details of the Duomo in Florence, or the quiet strength of women who create with their hands. 

Designed to be lived in, cherished, and passed on, Dara Hamarneh is a story of continuity: of where we come from, and what we choose to carry forward.

The brand has been widely featured in the press, namely Forbes, Vogue Arabia, Marie Claire UK, and WGSN, reflecting its growing presence in conversations around modern luxury. 

Dara Hamarneh is focused on creating an environmentally responsible company. ‘I can’t imagine a world where everything is disposable. I am happy to be part of something that reshapes how people think, even subtly’ (Forbes). These products are meticulously crafted in limited quantities by hand, at a family owned factory in Tuscany, where an appreciation for craft still thrives. This deliberate limitation ensures impeccable craftsmanship and leaves a lasting impression, reflecting our commitment to creating products that transcend trends and endure a lifetime.

Our approach is simple: exceptional craftsmanship, articulated through materials, process, and a pricing philosophy grounded in integrity. We are devoted to creating not just accessories but enduring pieces of art that stand the test of time.

Materials

  • All raw materials are 100% traceable. 
  • Zero Waste Policy: we make use of all materials and do not waste any fabric in the design process. 
  • The 925: this new model was launched using only surplus material leftover from previous production. 
  • Leather Working Group: the leather used by Dara Hamarneh is only sourced from particular suppliers, the tannery used is gold standard certified by the LWG, which demands the highest standards for water conservation, energy usage, traceability and chemical management, from rawhide to finished leather. 
  • Leather: all leather used by Hamarneh is 90% bio-based and certified by USDA. 
  • Hardware: All chrome free and sourced in Italy.

Production

  • We continuously research styles, shapes and colours, influenced by vintage designer collections (See About section) that will stand the test of time without being trend led. 
  • We utilise 3D rendering techniques where possible to realise colour schemes and new models, where possible, to reduce waste and leftover material. 
  • We continue to evolve with new developments in sustainable practices – to ensure a transparency throughout all levels of the supply chain.

Labour

It is of the highest importance to Hamarneh that all factory workers get paid above average, even though this means higher production costs, to ensure we don’t profit at others expense.